Transforming Healthcare Analytics for Major Hospital Network
Services
Starting point
An organic supplements brand sought to improve its online sales through Meta ads. Despite offering high-quality organic supplements, the brand faced difficulty in converting website traffic into paying customers. The existing ad strategy lacked precision in audience targeting, resulting in wasted ad spend and low engagement.
Challenges
Skepticism in the Market Many potential buyers questioned the effectiveness of organic supplements.
Information Overload Customers struggled to understand which supplements suited their needs
Low Engagement Previous ad creatives failed to capture attention, resulting in poor CTR.
Abandoned Carts A significant portion of users added products to their cart but didn’t complete the purchase.
Solution
Ad Creatives Focused on Trust: Developed clear, informative ad visuals and copy that highlighted the benefits of the supplements, with emphasis on scientific backing and customer success stories.
Audience Segmentation: Created detailed customer profiles to deliver targeted ads based on interests, demographics, and past behavior. Retargeting Strategy: Built custom audiences for cart abandoners, website visitors, and video viewers.
A follow-up ad sequence reminded users of their interest and provided additional product insights.
Offer and Incentives: Introduced a "15% Off for First-Time Buyers" pop-up to capture leads, which fed directly into email and SMS campaigns.
Outcome
Conversion Rate Improvement:
Increased from 2.1% to 7.4% within 60 days
Cost Per Acquisition (CPA):
Reduced by 28% due to better targeting and improved ad creatives, with CPC dropping 92.3% to $0.63.
Customer Retention:
Repeat orders increased by 18%, improving long-term revenue.
ROAS:
Achieved a stable 7.08X return on ad spend through improved targeting and retargeting efforts.
Business Impact
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