Bing Ads (Microsoft Advertising)
Reach high-value audiences on Bing, Yahoo, and Microsoft partner sites with search ads that capture intent-driven customers at lower costs than Google.
Key Benefits
Access 900M+ monthly unique searchers across Microsoft network
37% lower cost-per-click than Google on average
Reach older, higher-income demographics (avg HHI $75K+)
Less competition means better ad positions at lower costs
LinkedIn profile targeting for B2B precision
Powerful features built for scale
Everything you need to transform your business, all in one platform.
Search Network
→ Microsoft ecosystem
Appear on Bing, Yahoo, MSN, AOL, and partner sites across the Microsoft Search Network.
LinkedIn Targeting
→ B2B precision
Target by company, industry, job function using LinkedIn profile data—exclusive to Microsoft Ads.
Audience Network
→ Native placements
Extend reach to Microsoft Edge, Outlook, MSN with native ad placements.
Import from Google
→ Easy migration
Automatically import Google Ads campaigns to quickly expand reach.
Smart Shopping
→ E-commerce ready
Showcase products with Microsoft Shopping campaigns and product feeds.
UET Tracking
→ Conversion measurement
Universal Event Tracking pixel measures conversions and builds remarketing audiences.
Simple Process. Powerful Results.
Our streamlined approach ensures you get up and running quickly without compromising on quality.
From strategy to execution, we handle every detail so you can focus on what matters most.
Campaign Setup
Import existing Google campaigns or create new ones optimized for Bing's audience.
Audience Targeting
Configure demographic, LinkedIn profile, and intent-based targeting.
Budget Allocation
Set competitive bids that capitalize on lower CPCs while maintaining visibility.
Launch & Monitor
Deploy campaigns with UET tracking and performance monitoring.
Optimize & Scale
Refine keywords, test ad copy, and scale based on conversion data.
Seamless Integration
One Platform.
Works perfectly with the tools you already use
Learn More About Bing Ads (Microsoft Advertising)
Find answers to common questions about this solution.
Still have questions?
Schedule a call with our teamCPCs are typically 30-40% lower on Bing, though exact savings depend on industry and competition. Most advertisers see 2-5x better ROI due to lower costs and higher-income audience.
Yes! Bing users tend to be older (35-65), higher income ($75K+ average), and include more enterprise decision-makers. Great for B2B, finance, and premium products.
Yes! Microsoft Ads offers one-click import from Google Ads, making it easy to expand your search presence without starting from scratch.
Exclusive to Microsoft Ads—target users based on their LinkedIn company, industry, and job function. Perfect for B2B campaigns reaching specific decision-makers.
Bing has 33% of US desktop search market share. While lower than Google, the quality and conversion rates often exceed Google due to less competition and better targeting.
Related Solutions
Enhance your results with these complementary solutions
Google Ads
Maximize search presence by combining Google and Bing.
LinkedIn Ads
Amplify LinkedIn targeting with dedicated LinkedIn campaigns.
SEO 3.0
Complement paid search with organic Bing rankings.