Taboola Ads
Reach audiences across premium publisher sites with native advertising that drives discovery, engagement, and conversions through content recommendations.
Key Benefits
Access 500M+ daily active users across 9,000+ premium publishers
Native ad format blends with editorial content
Advanced targeting using interests, behavior, and lookalikes
Drive traffic, conversions, and brand awareness at scale
Performance-based pricing with CPC or CPM options
Powerful features built for scale
Everything you need to transform your business, all in one platform.
Native Content Ads
→ Blend seamlessly
Ads appear as recommended content alongside publisher articles, driving high engagement.
Premium Publishers
→ Quality placements
Appear on top-tier sites like CNBC, NBC, USA Today, and thousands of premium publishers.
Audience Targeting
→ Precise reach
Target by demographics, interests, context, retargeting, and create lookalike audiences.
Video Campaigns
→ Engaging format
Native video ads that autoplay in feed, driving higher engagement and brand recall.
Smart Bidding
→ Optimize costs
Automated bidding strategies optimize for clicks, conversions, or viewability.
Conversion Tracking
→ Measure ROI
Taboola Pixel tracks conversions and builds audiences for retargeting.
Simple Process. Powerful Results.
Our streamlined approach ensures you get up and running quickly without compromising on quality.
From strategy to execution, we handle every detail so you can focus on what matters most.
Content Strategy
Develop compelling headlines and content that drives clicks while maintaining authenticity.
Campaign Setup
Configure targeting, budgets, bidding strategy, and install Taboola Pixel.
Creative Development
Create native ad creative with engaging images/videos and clickworthy headlines.
Launch & Monitor
Deploy campaigns across publisher network with performance monitoring.
Optimize & Scale
Test headlines, images, and landing pages to improve CTR and conversions.
Seamless Integration
One Platform.
Works perfectly with the tools you already use
Learn More About Taboola Ads
Find answers to common questions about this solution.
Still have questions?
Schedule a call with our teamMinimum spend is typically $1,000/month. We recommend $2,000-$5,000/month for effective testing and optimization.
Taboola uses native ad format that blends with editorial content, appearing in 'recommended for you' sections rather than traditional banner placements.
Editorial-style content, how-to guides, listicles, and news-like articles perform best. Overly promotional content gets lower engagement.
Yes! You can whitelist/blacklist specific publishers, exclude categories, and control brand safety settings.
We track CTR, conversion rate, cost per acquisition, and content engagement metrics. Most clients see 2-5x ROAS.
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