InMail Marketing
Reach LinkedIn's 900M+ professionals with Sponsored InMail (Message Ads), delivering personalized messages directly to decision-makers' inboxes with guaranteed deliverability.
Key Benefits
100% deliverability—messages only sent when prospects are active
3x higher response rates than cold email (15-25% vs 5%)
Reach prospects without needing connection acceptance
Target precisely by job title, company, industry, seniority
Built-in CTA buttons drive meetings, downloads, and registrations
Powerful features built for scale
Everything you need to transform your business, all in one platform.
Message Ads
→ Direct inbox delivery
Send personalized InMail messages directly to LinkedIn members' inboxes, even without connections.
Conversation Ads
→ Interactive engagement
Choose-your-own-path message experiences with multiple CTA buttons and branching logic.
Hyper-Targeting
→ Precision reach
Target by job title, function, seniority, company size, industry, skills, and more with LinkedIn's B2B data.
Guaranteed Delivery
→ Active users only
InMail only delivered when recipients are active on LinkedIn, ensuring higher open rates.
Lead Gen Forms
→ Frictionless conversion
Pre-filled LinkedIn lead gen forms capture leads with one click—no landing page required.
Campaign Analytics
→ Track performance
Monitor delivery, open rates, click rates, conversions, and cost-per-lead in real-time.
Simple Process. Powerful Results.
Our streamlined approach ensures you get up and running quickly without compromising on quality.
From strategy to execution, we handle every detail so you can focus on what matters most.
Audience Definition
Define ideal customer profile and build highly targeted audiences using LinkedIn's B2B targeting options.
Message Strategy
Develop personalized messaging, compelling CTAs, and lead gen form strategy aligned with campaign goals.
Creative Development
Write InMail subject lines and body copy, design conversation flows, create lead capture forms.
Campaign Launch
Set budgets, launch campaigns, and activate guaranteed delivery to active LinkedIn users.
Optimization & Follow-Up
Monitor performance, A/B test messaging, optimize targeting, and integrate leads into sales process.
Seamless Integration
One Platform.
Works perfectly with the tools you already use
Learn More About InMail Marketing
Find answers to common questions about this solution.
Still have questions?
Schedule a call with our teamInMail = personal messages sent individually (Sales Navigator feature). Message Ads (formerly Sponsored InMail) = paid advertising at scale. Both deliver to inbox, but Message Ads allow targeting and automation.
Cost-per-send ranges $0.50-$1.50. Cost-per-click runs $3-$8. Cost-per-lead typically $30-$100. Higher than other channels but delivers quality B2B leads with strong intent.
Strong campaigns achieve 15-25% open rates, 3-8% click rates, and 5-15% conversion rates on lead forms. B2B average cost-per-lead is $60-$80 for mid-market targeting.
Yes! We recommend testing subject lines, message length, CTA copy, and offer positioning. Even small improvements can significantly impact response rates and cost-per-lead.
InMail = higher engagement, direct inbox delivery, personal feel, higher CPL. Sponsored Content = broader reach, lower CPC, less intrusive, more scalable. Use both for comprehensive strategy.
Related Solutions
Enhance your results with these complementary solutions
LinkedIn Outreach
Combine paid InMail with organic LinkedIn prospecting.
LinkedIn Ads
Multi-format LinkedIn strategy with InMail and Sponsored Content.
Email Marketing
Multi-channel B2B outreach with email and InMail.